Evereve
Evereve delivers curated, contemporary women’s fashion through 100+ stores from coast to coast and a fast-growing ecommerce site.
Service
Photo Direction, Video, Design
Industry
Fashion Retail
Service
Photo Direction, Video, Design
Industry
Fashion Retail
As art director, I delivered digital and printed projects ranging from email and social media campaigns, to private label development and store signage.
I directed hundreds of studio and on-location photo shoots, working with our team to come up with fresh new concepts each week.
For this Mother’s Day video, we wanted to highlight small moments where a mom doesn’t realize she’s being looked up to. When kids see moms take care of themselves, the learn self-respect. When they watch moms pursue their passions, they learn to be more courageous about their own.
We cast a mix of models and store employees, and shot only in locations we could get for free.
The story was written by me and our CCO. I directed, shot, and edited it.