Bird and the Bees
Bird and the Bees is a specialty honey business with a unique story. They asked me to design a logo and honey packaging.
Service
Logo + Packaging
Industry
Food
Service
Logo + Packaging
Industry
Food
The company is run by a young couple who live in a 1950s Greyhound bus with their parrot. They needed an approachable, conversational identity that could work across everything from vehicle graphics and product labels to beehive stencils.
"Beekeeping taught me that inside of this space of sheer chaos and uncertainty and fear and danger ... you need to look for all the optimism and beauty that you can find."
-James, co-owner
I wanted to incorporate the parrot without making the identity feel overly cute or complicated. A photo of the bird standing on one leg gave me the perfect gesture — just enough personality while remaining simple enough to reproduce as a one-color mark.
The approachable serif wordmark keeps the identity clean and legible, while placing the bird above the "i" adds a playful detail and ties the illustration into the name.
We landed on a tall, slim jar that felt more premium and differentiated from traditional honey packaging, while allowing the label and color of the honey to stand out on the shelf.
For the label, I drew inspiration from specialty food and spirits packaging. An abstract line drawing based on the surrounding hills adds an organic element while wrapping around the jar to unify the information.
Color-coded lid seals distinguish the honey varieties, while a small bus icon adds a nod to the beekeepers' nomadic lifestyle.
We landed on a tall, slim jar that felt more premium and differentiated from traditional honey packaging, while allowing the label and color of the honey to stand out on the shelf.
For the label, I drew inspiration from specialty food and spirits packaging. An abstract line drawing based on the surrounding hills adds an organic element while wrapping around the jar to unify the information.
Color-coded lid seals distinguish the honey varieties, while a small bus icon adds a nod to the beekeepers' nomadic lifestyle.
A year before this design project, I had joined James, the co-owner, on a cross country documentary to tell the story of how people were making positive changes to help bees and other pollinators. I filmed with regenerative farmers, activists, beekeepers, and community members on this road trip that culminated in a presentation to congress in Washington.
We landed on a tall, slim jar that felt more premium and differentiated from traditional honey packaging, while allowing the label and color of the honey to stand out on the shelf.
For the label, I drew inspiration from specialty food and spirits packaging. An abstract line drawing based on the surrounding hills adds an organic element while wrapping around the jar to unify the information.
Color-coded lid seals distinguish the honey varieties, while a small bus icon adds a nod to the beekeepers' nomadic lifestyle.