98point6
The 98point6 app enables text-based digital visits with expert physicians.
Service
Design, Video, Motion Gfx
Industry
Health Tech
Service
Design, Video, Motion Gfx
Industry
Health Tech
98point6 provides patients on-demand access to text-based primary care, right on their phone.
As a part of the marketing team, I led visual design, video, and motion graphics. I mentored junior designers, created brainstorming workshops, and implemented new web accessibility standards. In collaboration with executive leaders, I created many foundational pieces including our explainer video and animated product demos.
98point6 needed a visual refresh for its careers page to better reflect the company's mission and culture. We wanted to incorporate custom photography, the voices of actual employees, and to make all the info easy for job seekers to understand. I owned the visual side of the process, including wireframes, photography production, and final design.
Results:
• Average time spent on the page increased by 40% on mobile, and 28% on desktop
• Job post conversion was 7% higher than the previous quarter
As a company that partnered with employers and health plans, we output a huge volume of materials that were co-branded with one or more other brands. I designed these printed pieces as templates that could be quickly be updated to be used by many different partners, simply by re-linking a few key elements.
Challenge
We needed a single, versatile video that could quickly communicate the value of the product and serve as a compelling introduction across sales and marketing.
Approach
To stand apart from the often serious tone of healthcare marketing, we used humor and relatable scenarios to demonstrate the convenience of the app. To give the video a longer shelf life, the app interface needed to be easily updated as the product evolved. The phones themselves featured green screens with tracking points, allowing me to motion-track the actual interface into the shots during post-production. This gave us the flexibility to update the visuals without having to reshoot the video.
Result
The video became the opening piece for every sales call during a period of significant growth, as 98point6 added major accounts including Boeing, Chipotle, Banner Aetna, and Costco.
Role
With a lean production budget, we produced the project entirely in-house. I developed the concept and served as co-writer, producer, director, cinematographer, and editor.
During the height of the Covid-19 pandemic, I created concepts that allowed us to pivot our content production to utilize motion graphics, stock footage, and interview footage we could capture safely.