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Evereve Icon

Evereve is a $60+ million dollar clothing retailer for moms, with over 65 stores in the U.S. After going through a lengthy renaming process, Evereve (formerly Hot Mama) needed a new logo. I designed the icon to be just that — iconic. Starting from circles, a classic feminine shape, I wanted to be true to the brand's core customer (moms) and included abstracted M-O-M letterforms in the mark. What resulted is a simple yet powerful logo that is strong, inter-connected, and feminine — the perfect face for this thriving brand. 

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